The auto industry sure has a long way to go in learning about blogging and making false claims. The sad thing is it is not the dealers who have problems with it, yet. It is the automotive vendors who sell online solutions to dealers who have built thier business on a house of cards. The thing it appears to me if they say it often enough with enough conviction they start believing it themselves.
In a recent post at drivingsales.com I sent a post a link as a trackback really to help drivingsales with SEO and to show dealers there are multiple ways to drive online traffic to themselves. When the vendor read the original post they commented that “SEO takes ages” and took it as an in fun challenge to show that SEO can be almost instant. “Dealer.com SEO vs Search Engine Marketing”
The post was not inflammatory but the phone call I got regarding it was. I was even offered an education by an executive at dealer.com in search engine optimization in his voice mail. I got thick skin, but they attacked my business model with mealy mouthed comments and my intelligence with an arrogant voice mail.
What is great is others have not started blogging about the post that talks got dealer.com going and I am sure more are to follow. I am sure that these top end vendor executives are not going to like being showed up by us other automotive consultants.
Pure Dealers Post about the Dealer.com Challenge.
