Overall the trip and conference participation was a real learning experience. We were even able to land a few new Automotive SEO clients and make many connection with people I have only met virtually.  If you want to see more of a conference round up please visit the post I did about it at Drivingsales.com.

This is pretty boring to most people but that is how I earn my living.  There is something about meeting with people face to face that you have only met previously on the phone or online.  It helps bring that bond closer or drive a wedge further through it.  Fortunately I did not see the latter happening on this trip.

I did break down and purchase two pieces of technology that I felt I could live without.  A GPS system and Sirius radio.  They sure made the trip much easier especially traveling through New Jersey and Washington DC.

This trip also helped me reflect on ways to improve my business and how to refine current offerings in addition to some of the great things coming on the horizon.  It also helped me realize I need to pay more attention on personal marketing.  One of my biggest deficiencies is how I market myself.  My business has been completely built on networking and inbound marketing.  Neither are bad ways to build a business, but at the same time my marketing properties are severely lacking.

Spending time with your thoughts and others that you have never met sure have given me a lot to reflect on.  It has also caused me to acknowledge that I need to build a personal marketing plan and put it in place.  It is really easy to do for clients but when it comes to doing it for myself it sure can be tough at times.